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Why are Richard Mille watches so expensive

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Why are Richard Mille watches so expensive

The three-layer double-layer case of Richard Miller watches, with curved surfaces and strong dynamics, can prove the price favored by top athletes like Rafael Nadal.

When Thomas Perkins won the Perini Navier Cup sponsored by Richard Mille in 2006, the Maltese Falcon, the former owner of Perignan Navier Yachts, announced on American television that he could compete with Richard Mille. When buying a Rolex watch at the same price, a question arises: why does Richard Mille

Soon after, Richard Mille personally accepted an interview with Consumer News and Business Channel in the United States, asking him whether he had sold all sapphire crystal watches worth $2 million. “Yes!” he replied. “You must understand that these are very technical watches.” The reporter was puzzled that any watch could prove such a high price, but he remained silent. But what does Mille mean by “very technical”? The answer is of course complicated, and it also explains why people are willing to spend millions of dollars on a Richard Mille watch.

Richard Mille Case

The first factor to consider is the situation. Here I want to talk about Richard Mille’s establishment of his own barrel shape. From the beginning, when only three metals were used in the manufacture of watch cases, namely platinum, red gold and titanium, there was almost no difference in the price of each metal in the same watch.

The sandwich Richard Mille box is one of the most expensive and difficult to make. It consists of three panels-front and rear baffles and a middle part-each part is curved. No flat surface can make processing easier, and the three curved surfaces must be within 100 mm to prevent moisture or dust from entering.

Use cutting-edge high-tech materials

The second factor is that Mille has begun to use shell and floor materials commonly used in Formula One, aerospace and racing cars. Even in industries other than watchmaking, the materials used are the most advanced technology. Not only are metals or materials new in composition, but their ability to use them in the watchmaking industry is also unknown. Miller has invested several years and millions of Swiss francs to understand the materials and how they are used in watches.

Carbon nanotubes, tempered ceramics, NTPT carbon fiber (originally developed for Saifan), silicon nitride, carbon and timely gold, perfluoroelastomers and various other alchemist fantasies give the watch its unique patina And impressive elasticity. In addition, the brand’s horse S also includes Bubba Watson and Spanish heptathlete Maria Vicente recently conducted real crash tests. You at least know some zeros on the price tag. The brand new CarbonTPT strap is the latest style of RM 07-01, suitable for women. The strap has only 200 parts and weighs only 29 grams.

For the RM056 series and RM 07-02 Gemset sapphire case, whose case is made of sapphire crystal, Mille must find a new way to polish the crystal to the required case size. Polishing a flat surface is easy, but polishing a complex surface will bring a series of new problems. This method requires ultrasonic polishing of the surface in a slurry tank containing thick diamond particles, and the polishing effect cannot be measured in the polishing tank. When the three parts of the shell must fit within one hundred percent of the millimeter tolerance, the failure rate of this process is high. Gemset sapphire watches now include blue, green and pink sapphire crystals. This year, the use of diamonds has increased.

21st Century Movement

Except for the case, the internal movement is not standard, and it usually needs to be completely redesigned and coated with new materials for high-end watchmaking. Miller has never entered the classic world of Geneva stripes and decorations-his watch core is coated with PVD (Physical Vapor Deposition) or Titarit. Movement components are usually a mixture of titanium alloys and other materials, and Miller’s team of professional watchmakers and micro-engineers spent several years perfecting them.

For example, for RM018 Boucheron, the gear train consists of wheels made of semi-precious stones, which are placed in heated brass fences before fixing the brass after cooling. A special team of watchmakers and micro-engineers will take several years to carry out the research required for this kind of innovation.

A watch like a Formula One car

This may not be an example of a lonely Swiss watchmaker, but Miller never wanted it again. Richard Mille’s watch is more like a Formula One race car, because it uses cutting-edge material science and technology, combining manual finishing with exemplary mechanics, which inevitably limits output.

Richard Mille’s most eye-catching moment recently was at the Philippe Chatrell Stadium at the 2020 Roland Garros Championship. Rafael Nadal, wearing his new RM 27-04 tourbillon, became the top seeded player Novak Djokovic to celebrate the 10-year partnership between the player and the watchmaker . The case is made of breakthrough TitaCarb, one of the most durable polymers on the market, with a tensile strength of 3700 kg/cm². A 30-gram watch can withstand accelerations of more than 12,00Gs. This is the test that Rafael Nadal has withstood in winning the 13th French Open and the 999th career victory. Like the strings of a tennis racket, the tourbillon movement is suspended on a 0.27 mm woven metal mesh. Richard Mille stood on Nadal’s wrist again, this is another chapter in his endless climb to the highest peak. Only 50 watches are produced in limited quantities. The comparison between Formula One and Richard Mille watches is why the price tag is reasonable. Richard Mille watches are the most expensive racing machines on the wrist. Just like a Formula One car, it far exceeds the sum of the parts and components, and the timing function is upgraded to the highest technical level.

 

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